Content creation at Brafton starts with a strategy.
Most white papers address a particular problem, explain why it exists as well as the difficulties it presents.
The paper then discusses potential solutions to the problem and explains why your organization is best suited to address them.
It goes without saying that whenever you write a business-related paper, the audience is the ultimate consideration.
Perhaps you wish to address customers who have been purchasing goods and services for years.
Learn More Brafton can also assist in leveraging your finished white paper as a lead generation tool via Arch, a proprietary service and technology that enables the creation of landing pages featuring form fills to access the white paper that will live on your website.
Arch allow allows you to embed targeted in-line CTAs in relevant blog posts to drive visitors to your white papers, case studies and other downloadable assets.He or she will then write a first draft, at which point all edits and feedback will be incorporated into the white paper.Learn More Once the text has been approved, your white paper content will be formatted by Brafton graphic designers.A dedicated white paper writer will then collaborate with you and your content marketing strategist to develop topic ideas.When creating topics, Brafton strategists use hard data to identify a problem your target audience is asking search engines about.White papers establish your brand as an expert in a given industry or on a specific topic.They use expertly crafted content to boost credibility among your target audience and demonstrate industry thought leadership.They will collaborate with you, your white paper writer and your project manager to implement your brand color schemes, logos, fonts and other design preferences, such as photography, icons, graphs or charts.The white paper will once again be submitted for approval, and any edits will be applied.The length of the white paper varies according to your instructor’s preferences.Some are expected to be six pages at the minimum while others can be 3-5 pages based on how much detail your instructor requires.