White papers are ideal as part of any sales strategy.Truly a cornerstone of lead generation, white papers are an oft-overlooked segment of the conversion funnel, yet data shows a majority of marketers cite white papers are a top source of lead generation.Brafton’s industry-focused writers possess subject-matter expertise spanning across business and consumer markets.
He or she will then write a first draft, at which point all edits and feedback will be incorporated into the white paper.
Learn More Once the text has been approved, your white paper content will be formatted by Brafton graphic designers.
Therefore, it is crucial that the team should be multi-professional, and should already have had some success.
In a perfect world, they should also have at least some experience in the blockchain domain.
They will collaborate with you, your white paper writer and your project manager to implement your brand color schemes, logos, fonts and other design preferences, such as photography, icons, graphs or charts.
White Paper Writer
The white paper will once again be submitted for approval, and any edits will be applied.
For example, before its pivot, Android used to be a camera operating system.
Nokia dealt with woodworking and paper production before and Pinterest, at the very start of its career, used to be a shopping app and it wasn’t a social network (although recently it has returned to its e-Commerce origins).
Content creation at Brafton starts with a strategy.
Before writing a white paper, we help you map out how to use the asset as a marketing tool that will generate leads.