Thesis E-Marketing

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As a result, the notion of e-marketing is defined most clearly when it is understood as referring to the creation, distribution, promotion, pricing and communication of products across the entirety of the Internet and the wide variety of platforms that constitute the Internet in a modern context.

E-marketing helps businesses reach their customers in a wide variety of different ways.

Boone claims that the Internet offers businesses the chance to reach their customers in a number of unique ways and that one of the most important of these is the global reach of the consumer base that the Internet is able to provide.

According to Boone, “the net eliminates geographic protections and limitations of local businesses and it gives smaller firms a wider audience” (Boone 2011: p.105).

Using these strategies, the author suggests e-marketing tactics to generate costeffective traffic to the e Legal Doc website.

In accomplishing this, the first step involves an academic research review of various e-marketing strategies and tactics, including the value bubble model for analyzing e-business websites.A newly formed online company, e Legal Doc, is getting ready to launch their ebusiness website.The company provides simple-to-use, customizable, auto-generated, and affordable electronic legal documents over the Internet. Google(); req('single_work'); $('.js-splash-single-step-signup-download-button').one('click', function(e){ req_and_ready('single_work', function() ); new c. We use cookies to make interactions with our website easy and meaningful, to better understand the use of our services, and to tailor advertising.Through the use of social media, for example, business analysts believe that corporations may well be to harness enough information in order to tailor products, services and critically search engine results in such a way that consumers will be automatically attracted to them, because the products and services shown will be of interest either to them personally or to their close friends on social networking websites.However, even in the absence of such sophisticated targeting techniques certain websites such as Amazon have made great strides in personalising content to individual users, as Chaffey explains.Another way in which e-marketing helps businesses to reach their consumer bases is the extent to which it is able to further personalised marketing.It allows businesses to create products that “meet customer specifications” and in recent years the advance of this type of marketing in particular has been seen as perhaps the most significant long-term development in the course of e-marketing (Boone 2011: p.105).As the success of the e Legal Doc website is greatly dependent on the effectiveness of its product positioning and traffic generation, e Legal Doc requires the development of competitive positioning strategies and a marketing strategy and tactics to leverage its business model.This project develops the strategies based on market and competitive analysis.


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