Your executive summary should highlight the best features of your business plan.For example, if you’ve identified a primary advantage that your plan proposes you should be leveraging, your executive summary should include this advantage.The objective presentation of your research findings, and the proposed direction that your business should move in should inspire excitement in your audience!
While writing your executive summary, read through your business plan and take the most vital information from each section.
Numbers, facts, and goals in your business plan should be congruent with your executive summary.
Your executive summary should be thorough, but it should not reveal everything.
Your audience should be encouraged by the summary to read the remainder of your report if they want the full story.
A tightly informative introduction, body, and conclusion should allow someone with no prior knowledge of your business or industry to read your executive summary and understand the key findings from your research, and the primary elements of your business plan.
Your executive summary should be directly aligned with the rest of your larger business plan.
An effective executive summary can be broken down into five paragraphs.
As mentioned, you can get your readers thinking along the track you’d like them to by including a quote or statistic in the first paragraph of your executive summary.
An executive summary is a document that efficiently summarizes a larger business plan while communicating key findings and takeaways from research, as well as proposed courses of action.
For example, if a company performs a competitor analysis prior to deciding whether or not to move in different strategic direction, a business plan would be put together to articulate findings and suggest next steps.