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Many mistakenly think the two terms can be used interchangeably.So what is the difference between Qualitative Research and Quantitative Research?
Both methods can be used to test hypotheses by carrying out investigations with groups of participants, but they achieve that in different ways. For instance, the researcher may give out surveys to a large number of participants and then analyze the data from their answers by looking for patterns and correlations among different variables.
In these studies, numerical data are analyzed using various statistical methods, and the researcher may not have to ever talk to any participants face-to-face.
You can find qualitative articles by searching in the Library databases using methodology terms as keywords.
Possible keywords include the type of study, data analysis type, or terminology used to describe the results.
This will provide detailed information about the methodology used.
There is no one qualitative method, but rather a number of research approaches which fall under the umbrella of ‘qualitative methods’.Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations.It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.There are two different accepted methods of conducting research in social sciences.These are quantitative and qualitative research studies.General principles of good practice for all research will also apply.Are the methods of the research appropriate to the nature of the question(s) being asked, i.e.It doesn't need to be long or elaborate, but it has to include the following elements.Introduce the reader to the issue that your study addresses.Principles of selection Qualitative research is often based on or includes non-probability sampling.The unit(s) of research may include one or a combination of people, events, institutions, samples of natural behaviour, conversations, written and visual material, etc.