Indian media in post independence era has grown up phenomenally and today comprises of more than 50,000 newspapers, hundreds of television and radio channels.
In this era of liberalistion, privatisation and globalisation(LPG) the world has reached our drawing room thanks to media.
Therefore, it is wrong to say that the media controls people.
There is a huge difference between these two groups of people: the education gap.
Since the introduction of television in our country in late 70’s visual media becomes a very potential tool in informing the current news to the society, entertaining the people and shaping up of public opinion.
The World Wide Web and web 2.0 technologies have given rise to electronic media where even a common man can express views through blogs, website posts, facebook and twitter like social media.According to this, may be the only way to reduce the power of the media is education.Higher educated people would not just believe with what they see or hear because they have the ability to think outside of the box.Who can forget the crusade taken by Indian media in the Nirbhaya rape case and shaping the public opinion in one of the most heinous crimes the world has ever witnessed.Without media, the news of government schemes and benefits would have never reached the target audience.These people are able to omit distortions, and think independently.In my home country, a country where everyone is educated similarly and even forced to think similarly; there are still a range of distinctive views about a controversial issue, apart from the government’s idea.Today when politicians are taking full advantage of their positions, an evil nexus of mafia and crime syndicate is making the life of the common man miserable, taxpayer’s money is siphoned out for the personal gain of the influential and ordinary people are a mere spectator-media has a grater responsibility As the fourth pillar of democracy along with judiciary, executive and legislature, media of today has an all embracing role to act against the injustice, oppression, misdeeds and partiality of our society.From the days abode, media has remained an integral part of human civilization.by Trang Dang (Vietnam) Whoever controls the media also controls opinions and attitudes of the people and there is little can be done to rectify this. Since communication technology has developed rapidly, the influence of the media is undeniable.However, there have been questions about how powerful it really is.