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A pitch deck is a slide show and oral presentation that is meant to trigger discussion and interest potential investors in reading the written presentation.
Operational plans describe the goals of an internal organization, working group or department. The content and format of the business plan is determined by the goals and audience.
For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission.
It is called an elevator pitch as it is supposed to be content that can be explained to someone else quickly in an elevator.
The elevator pitch should be between 30 and 60 seconds.
An externally targeted business plan should list all legal concerns and financial liabilities that might negatively affect investors.
Depending on the amount of funds being raised and the audience to whom the plan is presented, failure to do this may have severe legal consequences.
During the dot-com bubble 1997-2001 this was a problem for many technology start-ups.
Reference class forecasting has been developed to reduce the risks of cost overruns and revenue shortfalls and thus generate more accurate business plans.
In its entirety, this document serves as a road map that provides direction to the business.
Business plans may be internally or externally focused.