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The roadmap gives you and your team a clear path to follow.
It should prove that the market is big enough to support your business.
And it must validate that financially it makes sense.
For example, while you might be able to get a million people to pay you for a new computer, but if you can’t manufacture the computers for significantly less than , the business isn’t viable.
I wrote this guide because — even in 2019 — much of the online advice on business planning is misleading or flat-out wrong.
I can’t blame bloggers for it, because many of the facts herein are not widely known.