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Because of this, online retailers market to the Net-generation in order to be successful and profitable.Also rising in popularity, are online websites, which allow consumers to sell and purchase to each other.For those born before the 1970s, “The online market [is] a new innovation for them so they [are] less familiar with online shopping”.
Electronic consumers exhibit different buying behaviors such as; cart abandonment.
The benefits of shopping online also come with potential risks and dangers that consumers must be aware of.
In addition, it aims to determine the effects of online shopping to students and professionals and what problems do students and professionals encounter in shopping items online.
Establishing a store on the Internet, allows for retailers to expand their market and reach out to consumers who may not otherwise visit the physical store.
“The Net-generation is made up of individuals (Net-geners) born between 19” (Kim & Ammeter, 2008).
This “is the first generation to grow up surrounded by digital media and the Internet” (Kim & Ammeter, 2008).People are very much likely to shop online rather than going to the malls because the items available in online are very much accessible.According to Limcaoco (2000), Filipinos experience themselves the convenience and accessibility of online shopping.Others; however, still enjoy and prefer to go into a physical store to make purchases.For some consumers their method of purchase is not because of a preference but because of generation gap.If the consumer chooses to add the item to his or her virtual shopping cart, they are usually given the option to continue shopping or proceed to checkout.Once the consumer proceeds to checkout, the credit card transaction is completed and the item is prepared and shipped from the retailer to the consumer.The convenience of online shopping is the main attraction for the consumers.Unique online payment systems offer easy and safe purchasing from other individuals.Many physical retail stores have expanded their market by using the Internet.By having both a virtual store and a physical store, companies get the best of both worlds.