Your statement should explain, in a convincing manner, why your business exists, and should be no longer than a single sentence.
As an example, Shopify’s mission statement is “Make commerce better for everyone.” It’s the “why” behind everything we do and clear enough that it needs no further explanation.
Next, craft your vision statement: what impact do you envision your business having on the world once you’ve achieved your vision? T.: specific, measurable, attainable, realistic, and time-bound.
Phrase that impact as an assertion—begin the statement with “We will” and you’ll be off to a great start. It’s no exaggeration to say your market can make or break your business.
This business plan was given to everyone working on the project, from the photographers to the marketing team to the developers. It worked pretty well the first time, and even better this time around.” Shopify Academy Course: How to Get Started on Shopify Looking for a guided tour of Shopify?
Merchant Success Manager and entrepreneur, Samantha Renée, shares steps to customizing your shop, adding a product and making your first sale.
A good executive summary is one of the most crucial sections of your plan—it’s also the last section you should write.
The executive summary’s purpose is to distill everything that follows and give time-crunched reviewers (e.g., potential investors) a high-level overview of your business that persuades them to read further.
Whatever your reason for writing a business plan, the task will probably still feel like a homework assignment.
When you’re starting a business, your to-do list is a mile long and filled with more immediately rewarding tasks, like taking product photos, creating ad campaigns, and opening social media accounts.