Now that you know the elements of the plan, you need to figure out how you are going to reach that target customer.Aside from traditional print and broadcast media, here are three tech-driven marketing channels that many of today's business owners utilize.For example, if your business sells 30-minute meals, then those who work traditional 9-to-5 jobs are likely in your market.
After all, you don't want to miss out on the profits you could be making with an effective marketing plan.
A marketing plan describes who your customers are, where they get information and how you expect to reach them.
"Develop a content strategy that can be executed internally, [and then] execute your strategy by posting branded content on your selected platforms." Though email marketing may not be as new a concept as social media marketing, it is an effective and popular choice for small business owners.
Companies can implement email marketing techniques in a number of ways, including newsletters, promotional campaigns and transactional emails.
For instance, Mail Chimp and Constant Contact help companies to manage their email campaigns.
Farmiloe noted that companies can set their email marketing efforts apart by segmenting their markets.Smart small business owners know the importance of a business plan, which outlines your company's course for success.One critical portion of that plan is your marketing strategy.Small businesses seldom take the time to study their competitors in depth, or determine competition that may be outside their industry but just as capable of luring the customer away, said Thomas.Knowing who they are, what their core competitive advantages are and how they will respond to your offering (price cuts, increased communication, etc.) will help you figure out strategies to combat such losses.Because this strategy is buried in the larger business plan, you may not give marketing the attention it deserves.However, an in-depth layout of your marketing strategy can reveal opportunities from a new audience or potential product line, pitfalls in pricing, competition reaction, and potential reach.Social media has become an essential part of businesses' marketing plans because every type of customer is on some type of platform, such as Facebook, Twitter, Google or Linked In.Small business owners may feel overwhelmed at the possibilities but should focus on the ones that can benefit them the most.Thomas, a marketing professor at the Mc Donough School of Business at Georgetown University. Your offering should be designed to solve client problems or meet customer needs better than the competition can.Is it to help your customers get through the day more easily? No matter how original your product or service may be, there is always competition for your target customer's dollar.