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One of the top business speakers and authorities in the world today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the United States and more than 60 countries worldwide.He has written 65 books and produced more than 500 audio and video learning programs on management, motivation, and personal success.
The secret lies in following the advice of Aristotle, breaking down the essential elements of persuasion into three parts: (1) logos or logic, (2) ethos or ethic, and (3) pathos or emotion.
Logos refers to the logic, the words, and the reasons in your argument.
A persuasive essay explains a specific topic and attempts to persuade the audience that your point of view is the most informed, logical and valid perspective on the topic.
This genre is also known as the argumentative essay.
To do that, you need to show that you’re very well-informed about your topic.
A persuasive essay does have certain baseline requirements that are standard in nearly every essay type: One common formula for the persuasive paper is the 5-Paragraph Essay.It’s important to remember that a persuasive essay doesn't simply report information (like a typical research paper would)--it uses that information to make an argument or prove a point!*Evidence taken from: A persuasive thesis statement is a one-sentence description of your topic AND the argument that you plan to make.It is only when you move people at an emotional level that you can motivate them to change their thinking and take a particular action.Brian Tracy is the Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.Says Tracy, “It is important that everything that you say fits together like links in a chain or pieces of a jigsaw puzzle to form a coherent statement or argument.When you think through and plan your talk, you organize your various points in a sequence from the general to the particular, from the start to the conclusion, with each point building on each previous point to form a persuasive argument.”The second aspect of persuasion—ethos—refers to your character, ethics, and your believability when you speak.For example, if I was arguing about the use of the death penalty in the U.S., my thesis statement would probably look like one of the following examples: Notice that both thesis statements not only tell us WHAT the essay will be about, but also WHERE THE AUTHOR STANDS on that issue (his or her opinion) and briefly explain WHY.Most people do not require special skills to prove their point of view when providing arguments on various day-to-day issues.All of us sometimes argue why the movie we have watched is so impressive or why we should get a promotion.