Jamba Juice Business Plan

Jamba Juice Business Plan-69
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Market-Product Focus……………………………………………………..5 • Objectives of the Proposed Marketing Plan……………………….5 • Target Market Characterization…………………………………...6 • Differentiation and Jamba distinguishes itself from its competitors by making their smoothies with real fruit, no high fructose corn syrup, zero grams of trans fat and no artificial preservatives.

It also differentiates itself by having products on their menu that consist of all fruit, pre-boosted, low-calorie and or fat count smoothies.

In August of 1997, Jamba made an agreement with Whole Foods Market to sell natural products inside some of the market’s locations.

They emphasize on the benefits of healthy lifestyle.With Jamba Juice continuing to expand across the United States consumers have the convenience to stop in to any of Jamba’s numerous locations. Situational Analysis The SWOT analysis illustrates the internal strengths and weaknesses of an organization, as well as the external opportunities and threats that the organization faces.By identifying these factors Jamba Juice can see where it stands within the internal and external forces that affect its business plan.The SDK helps customers conveniently develop 3D applications on various platforms.Market-Product Focus……………………………………………………..5 • Objectives of the Proposed Marketing Plan……………………….5 • Target Market Characterization…………………………………...6 • Differentiation and These organizations offer about 15-20 smoothie choices while Jamba has a selection of about 40 fruit smoothies to choose from. Situation Analysis…………………………………………………………..2 • SWOT Analysis……………………………………………………...2 • Competitor Analysis………………………………………………...3 • Customer Analysis…………………………………………………..4 4. Strategic Focus and Plan…………………………………………………..1 • Mission statement and vision……….………………………………1 • Goals………………………………………………………………….1 • Competitive Advantage……………………………………………..2 3.Jamba is dedicated to keeping customers satisfied; it offers a goodness guarantee that states “If you aren’t happy with your product we’ll replace it with another one at no charge.” Jamba Juice also offer great customer service and strives to make every visit an exceptional one.They also seek customer insight by offering surveys to customers to ensure they are receiving the best experience possible.These competitors also do not offer oatmeal, coffee, pizzas, or trial mixes.Juice it Up and Surf City Squeeze use some artificial flavors, syrups and sugars in their smoothies, while Robeks uses real fruit and juices like Jamba.

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    Essay on Jamba Juice Marketing Plan. 1443 Words Oct 4th, 2011 6 Pages. you have the millions of small mom and pop business that try and compete in the large smoothie category. Most of these competitors have about one hundred plus locations in the United States, while Jamba Juice has over 700 locations in the United States. Jamba Juice.…

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    Jamba Juice Case Study Essay 1265 Words 6 Pages. CASE STUDY Jamba Juice The Brief Jamba Juice is a specialist vendor of healthy blended beverages, juices and snacks, with over 600 franchised and company retail outlets in California and over 20 other states.…

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    Fantastic flavor is always in season and nothing beats feeling your best. For over 25 years we've brought the right ingredients to create whirl'd famous flavor. Try some of our refreshing smoothies, bowls, juices, or shots or even our filling bowls to help you fulfill your…

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    Jamba Juice International Business Plan - Free download as Word Doc /.docx, PDF File.pdf, Text File.txt or read online for free. This business plan was written by myself and two teammates for a DECA An Association of Marketing Students competition. The guidelines were to write a business plan for a company looking to open up a new location in a different country.…

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    Naufal Shukri. Year 11 Business Studies Jamba Juice Business Proposal Executive Summary This Jamba Juice business proposal aims to outline the strategies and analyze the market situation within Malaysia. This business plan will act as a blueprint for the direction in which the company wishes to take the Jamba Juice franchise in Malaysia. Included in this document will be Jamba Juices market.…

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