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Whether you’re improving on an existing idea or providing something totally new, you need to prove that your business will have a standing in the market. And investors will be interested to know who’s going to make up your management team.
A good way to do this is to use engaging language and tone, in addition to being clear about what your idea is.
Within the same introductory paragraph, you'll clearly state your business mission.
Here's where you talk about your company's name, location, services, and target market.
This paragraph is where you clearly state your business' concept and objectives.
Financial data to include: By the end of reading the financial data, you want it to be clear how much money is expected to come in and out of your business.
This will give investors an idea of whether your business is a good candidate for an investment and how much it may need.
The executive summary is your chance to lay out all the highlights of your business plan.
Often, if an executive summary isn't catching enough, investors won't bother to read the rest of the business plan.
As you learned in course one, sometimes you only have a few seconds to make a first impression with investors.
The same rule applies to your business plan – that's where you executive summary comes into play.