You want readers to be confident that your restaurant’s “ideal” diner intersects with the neighborhood(s) you’re proposing as often as possible.
If you don’t have a site, this is a good place to discuss what you’re looking for in terms of square footage, foot traffic, parking, freeway accessibility, and other important details.
The menu is the most important touchpoint of any restaurant’s brand, so this should be more than just a simple list of items.
Incorporate your logo and mock up a formatted menu design (tap a designer for help if needed).
The strongest business plans always include all or most of the components described below.
Charles advises that first- time restaurateurs read a bunch of different business plans for other restaurants and technology and retail companies to get a better sense of layout options, writing styles, and clarity of concept.Will your restaurant have counter service designed to get guests on their way as quickly as possible, or will it look more like theater, with captains putting plates in front of guests simultaneously?If an extensive wine program is an integral part of what you’re doing, will you have a sommelier?Address the micro and macro market conditions in your area.At a macro level, what are the local and regional economic conditions?You want to demonstrate that the work experience you’ve acquired over the course of your career has provided you with the necessary skills to run a successful restaurant.Ideally, once you have described the strong suit of every member of your team, you’ll be presenting a full deck. Photos of materials and snippets of other restaurants that you love that are similar to the brand you’re building are also helpful. What do they do for a living, how old are they, and what’s their average income?PLUS: we’re giving away a ,000 prize package to help one restaurant industry professional fund his or her dream project!Over the next few weeks, we’ll be excerpting some of our favorite (and most valuable) content from the guide.Put the sections that you feel would be most compelling to someone who’s never met you first: the “Management Team” section if you’re coming from high-profile establishments, for example.The goal is for the reader to keep turning the page.