An executive summary is approximately one page long and briefly outlines the main points of the business plan.
It is used as a stand-alone summary that can be presented to potential investors, partners, service providers and customers to give them an idea of what the company does, how it operates, its expectations and its needs.
It creates the image that your marketing will convey through customer relations, business development and advertising.
It provides the vision of the founders of the company in a concise statement that creates company culture and customer interaction, and can be interpreted into print and graphics.
We've also gone ahead and turned them into one PDF e Book, sorted by industry.
Many of the vision statement examples are famous brands, some you’ll never have heard of.The executive summary is a quick overview of the business model, revenue model and financial projections -- it is function while the mission statement is image.Victoria Duff specializes in entrepreneurial subjects, drawing on her experience as an acclaimed start-up facilitator, venture catalyst and investor relations manager.Your mission statement is the only place in a business plan where superlatives such as best, most successful, largest and premier are acceptable.Your mission statement describes what you want your customers to see in your company.Hopefully, our examples gave you some inspiration to start creating your own vision statement.Furthermore, if you're ready to start writing your own vision statement, check out our post 'How To Write a Good Vision Statement'.Generally, they convey the purpose of a company and what goal it hopes to achieve in the future.Vision and mission statements perform an important function, especially when a company is being founded.Since 1995 she has written many articles for e-zines and was a regular columnist for "Digital Coast Reporter" and "Developments Magazine." She holds a Bachelor of Arts in public administration from the University of California at Berkeley.A vision statement is an aspirational statement made by an organization that articulates what they would like to achieve.