Dollar Store Business Plan

Dollar Store Business Plan-7
The Dollar Store will be incorporated as an LLC corporation.This will shield the owners from issues of personal liability and double taxation.We are able to sell products at very low prices, because we will purchase items from discontinued lines, seconds, over runs, etc., that cannot be sold to a manufacturer’s usual retail customers.

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Providing a large selection of bargain-priced items is our intended goal.

Consumers demand quality customer service, fair pricing, and a convenient location.

Other miscellaneous expenses include: The Dollar Store sells a variety of quality discount merchandise.

The types of merchandise we will carry will include items such as dishware, household goods, toys, cosmetics, candy, greeting cards, and a list of items too exhaustive to list here.

The Dollar Store provides a variety of interesting merchandise options at bargain prices.

Dedicated to customer service the Dollar Store will give its patrons the kind of service that is respectful and prompt.The investors will be treated as shareholders and therefore will not be liable for more than their personal investments.The majority owner Ted Brinkman, will contribute from his personal savings toward this business venture.Employees of the Dollar Store will also be treated in a professional manner with a rewarding work environment and fair compensation. It will be registered as a Subchapter S, with ownership Ted Brinkman (60%), Jim Spencer (40%).The Dollar Store wants each customer to feel as though he/she has gotten Fifth Avenue treatment at a bargain price. The building will be leased with a down payment of ,000 on a four year lease.If we can attract and keep these consumers the word will continue to spread about what our store has to offer.In an ever changing economy the discount store model is becoming more popular with the consumer.This includes working class individuals, the elderly, and students, many of whom are price conscious and looking to find a value for their dollar.The market analysis pie chart shows potential customers and the company’s target markets.We focus on the price conscious consumer who is looking for value as well as quality.Both the Bend and the Redmond groups will be marketed to as they are isolated populations which do most of their shopping in the greater Bend area.


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