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The business description usually begins with a short description of the industry.When describing the industry, discuss the present outlook as well as future possibilities.
If your plan isn't too complicated, keep your business description short, describing the industry in one paragraph, the product in another, and the business and its success factors in three or four paragraphs that will end the statement.
While you may need to have a lengthy business description in some cases, it's our opinion that a short statement conveys the required information in a much more effective manner.
Also state whether the business is new or already established.
In addition to structure, legal form should be reiterated once again.
Now that you understand why you need a business plan and you've spent some time doing your homework gathering the information you need to create one, it's time to roll up your sleeves and get everything down on paper. All too often, what the business owner desires is buried on page eight.
The following pages will describe in detail the seven essential sections of a business plan: what you should include, what you shouldn't include, how to work the numbers and additional resources you can turn to for help. Within the overall outline of the business plan, the executive summary will follow the title page. Clearly state what you're asking for in the summary.
If the statement of purpose is eight pages, nobody's going to read it because it'll be very clear that the business, no matter what its merits, won't be a good investment because the principals are indecisive and don't really know what they want.
Make it easy for the reader to realize at first glance both your needs and capabilities.
This is important if you're seeking funding; the investor will want to know just how dependable your information is, and won't risk money on assumptions or conjecture.
When describing your business, the first thing you need to concentrate on is its structure. wholesale, retail, food service, manufacturing or service-oriented.