Business Growth Plans

Business Growth Plans-71
The Marketing Hourglass is a tool I’ve used with hundreds of business owners to help create a focus on customer engagement.

The Marketing Hourglass is a tool I’ve used with hundreds of business owners to help create a focus on customer engagement.

Business plans are great, useful even, but the planning process and a growth oriented plan of action is where it’s at for the small business.

A growth strategy planning approach forces you to focus on customer based strategy, high priority objectives and measurement of the things that actually impact your ability to reach your growth goals.

Using the web is not mandatory for selling your product, but your growth strategy should include an online element.

Look back at the marketing section of your business plan.

Divide a white board into seven segments and pass out post it note pads to all participants involved. Let everyone vote with their ideas in private then start posting and discussing the thoughts as a group. 2) Value proposition (VP) – Why do people buy from us rather than our competitors?

Business Growth Plans

1) Ideal customer (IC) – How would someone spot our ideal customer? This is a hard one for some companies to nail and you might have much better luck spending some time asking your customers why they buy from you, stay with you and refer you.

One of the things the derails growth most often is too many goals and objectives.

Most business can only focus on a couple of initiatives at any give time.

Discuss your plan for introducing new products or services in the short, medium and long-term.

These can be variations of your core product or completely new offerings that expand your overall base.

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