Business Game Plan

Business Game Plan-51
In service and support, we offer a range of walk-in or depot service, maintenance contracts, and on-site guarantees.We haven't had much success in selling service contracts. (add relevant information) The only way we can hope to differentiate effectively is to brand the vision of the company as a trusted information technology ally to our clients.It has a good reputation, excellent people, and a steady position in the local market, but has been having difficulty maintaining healthy financials.

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We make sure that our clients have what they need in order to run their businesses at peak performance levels, with maximum efficiency and reliability.

AMT is a 10-year-old computer reseller with sales of $7 million per year, declining margins, and market pressure.

This business plan leads the way by renewing our vision and strategic focus of adding value to our target market segments—the small business and high-end home office users in our local market.

It also provides a step-by-step plan for improving our sales, gross margin, and profitability.

Copies of our brochure and advertisements are attached as appendices.

Of course, one of our first tasks will be to change the messaging of our literature to make sure we are selling the company, rather than the product.

Neither owns more than 15%, but both are active participants in management decisions.

AMT has been caught in the vise grip of margin squeezes that have affected computer resellers worldwide.

This example is provided as part of the instructions and detailed descriptions included in the Components of a Business Plan.

By focusing on its strengths, its key customers, and the company's underlying core values, Acme Management Technology will increase sales to more than million in three years, while also improving the gross margin on sales and cash management and working capital.

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