Budweiser Girls Marketing Thesis

Budweiser Girls Marketing Thesis-9
In the last 2016 elections, Budweiser announced that its cans will read “America.”It seemed pretty patriotic for a traditional American brand that was bought by a company in Belgium, last 2008.While the America slogan seemed ironic, the name change seemed timely to ride the wave of Trump’s patriotic “Make America Great Again” campaign.

In the last 2016 elections, Budweiser announced that its cans will read “America.”It seemed pretty patriotic for a traditional American brand that was bought by a company in Belgium, last 2008.While the America slogan seemed ironic, the name change seemed timely to ride the wave of Trump’s patriotic “Make America Great Again” campaign.Journalists jumped in the bandwagon to write about the worst rebrand in American history.

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In December 1999 Anheuser-Busch Companies, Inc., had the two best-selling beers in the United States and more than double the market share of any competitor.

Despite a decade-long decline in sales, Budweiser, the company’s flagship brew, remained the country’s most popular alcoholic beverage, although, thanks largely to the growing consumer preference for reduced-calorie beer, Bud Light was poised to overtake the ‘‘King of Beers.’’ Anheuser-Busch already had the industry’s biggest and most successful advertising presence, but the Budweiser television campaign called ‘‘Whassup?!

’’ delivered with mouths open, tongues protruding, and an air of intense glee.

Its been eight long years since the boys said ‘Wassup’ to each other.

Budweiser’s Born the Hard Way ad turned heads in the 2016 Super Bowl.

The ad featured the life of its Adolphus Busch—the 19th century German refugee—who found the beer brand.By creating an ad with a strong message, Budweiser’s ad was able to make a lasting impact. To state the obvious, experiences at concerts and festivals have always been unforgettable.This is probably why half of Americans spend an average of 2 annually for these events.These events and sponsorships garner a lot of publicity.By sponsoring famous sports teams and major sports events, the brand automatically becomes famous by association.A market research study, found that the brand’s core customers are the traditional middle-class, patriotic, union worker. Considering that the brand was worth .4 billion last 2016, it seems that no publicity is bad publicity.Budweiser has sponsored a number of sports teams and sports events.’’ resonated with a new, more youthful audience and became not just an industry award winner but also a pop-culture phenomenon. ’’ commercials, developed for Anheuser-Busch by DDB Worldwide Chicago, was simple.In the initial spot, called ‘‘Whassup True,’’ four male friends, speaking over the phone, greeted one another with the slang phrase ‘‘Whassup?! Having a Bud’’— elicited the response ‘‘True, true,’’ before the conversation escalated into a chorus of ‘‘Whassups?!Budweiser is without a doubt America’s best beer brand.The fact that it ranked #25 in Forbes’ list of the World’s Most Valuable Brands and acquired a valuation of .4 billion—is a testament to its success.

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