Amway Marketing Strategy Case Studies

Amway Marketing Strategy Case Studies-48
Test Omniconvert for free and see what awesome actions you can take to improve your customers’ experience on your website and, as a consequence, increase sales.

Test Omniconvert for free and see what awesome actions you can take to improve your customers’ experience on your website and, as a consequence, increase sales.

Instead of suggesting other products, Amway has the possibility to build a customer review body.

Another way to persuade people to buy is other customers’ suggestions: “Customers who bought this item also bought…”.

The system, known as VEBSO, was a huge success with 126,000 Users by the beginning of 2006.

The company decided to build a completely new online system that could handle significantly more Users, offer new functionalities, and allow for flexible functionality changes to keep pace with the ever changing business environment.

That’s why companies have to adapt their marketing strategy in order to stay profitable: the offline marketing efforts should be completed by a proper digital approach.

This is the case of Amway, one of the world’s largest direct selling businesses.“We wanted to provide mobility with regard to all of our communications,” said Michial Coldwell, the general manager of Amway Australia.

Since early 2011, we've been working on a common E-Commerce platform for Eastern and Western Europe.

The platform targets 29 countries and provides Users across all markets with the same functions.

Additionally, the client gained the ability to order such applications from different IT companies.

We decided that the mobile app would be built only for the Amway Business Owners.

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